Coupons are promotional tools used by businesses to attract customers and encourage sales by offering discounts or special deals on products or services.
Coupons are typically issued as physical vouchers or digital codes, and they come with specific terms and conditions, such as a percentage off the purchase price, a fixed amount discount, or a buy-one-get-one-free offer.
They can be distributed through various channels, including newspapers, magazines, direct mail, email, and social media.
The primary goal of coupons is to incentivize consumers to make a purchase they might otherwise delay or forgo, while also fostering brand loyalty and increasing market share.
Businesses benefit from coupons by driving traffic to their stores or websites, clearing out inventory, and gathering valuable consumer data.
For consumers, coupons provide opportunities for savings and access to exclusive offers, making them a popular tool in personal budgeting and shopping strategies.
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